This report offers detailed analysis and a fiveyear forecast for the consumer goods and retail industry in nigeria. Africa already has as many cities with more than one million inhabitants as north america does exhibit 1. This book takes a quantitative look at ictgenerated event data to highlight current trends and issues in nigeria at the local. The nigeria online ecommerce market size and trends abbakin. By carla sterley1 ioa analysis in brief as nigerias middle class has developed, opportunities for growth in the countrys consumer sector have emerged. Nigeria, among other subsaharan african countries, is a focus market under the u. The art of publishing in nigeria still needs some adjustment in order to make publishing reachable to many nigerians who wish to publish their work. Connected living describes a world in which consumers use many different devices to experience compelling. Sep 09, 2018 the beauty industry has seen explosive growth, especially among young, independent brands.
Five key trends in the book market news for authors. New book on his leukaemia experience a must read fo. Browse the amazon editors picks for the best books of 2019, featuring our. Driving this rapid growth are two trends that will continue to have a tremendous impact on africas consumer market. Tiger nuts are naturally occurring tuberous rhizome of sedge grass known as cyperus esculentus lativum. In q3 2019, nigeria recorded average daily oil production of 2. A transaction today involves more than just an exchange of payment for goods and services.
In addition to ongoing subscriptions, indepth reports are available that deliver expert insights into consumer book trends across formats and genres. But, the demand on services is still changing, and the supply chain is also evolving. The act provides for the establishment of the consumer protection council cpc and empowers it to uphold these rights for every nigerian no matter your social standing. Make sense of the thoughts and opinions of consumers speaking different african languages to identify trends and opportunities. The report provides pwcs most recent and uptodate forecast of consumer and advertising spend data as well as related commentary for 17 entertainment and media segments, across 54 countries including nigeria. Nigeria achieved a negative inflation rate for the first time in year 2000 at 0. Our beautiful accessories analysis will both inspire you and give you the seasonal directions set to fly off the shelves. Nielsen book research is a leading provider of market research into the uk and international book markets. This comprehensive report examines the nigerian spirits and liqueurs categories. Presently, i have a science book i will like to futher distribute throughout nigeria. Including nigerian breaking news, education, entertainment, sports, politics, technology, world news, and viral trends.
Leave a comment this is why nigerias consumer protection council could not have been the best african regulator of the year. With the increasing penetration of internet in nigeria and across africa. Micronedtriodos facet trends in microfinance 1 2010 2015 trends in microfinance 2010 2015 1 introduction microfinance is the practice of providing small scale financial services to the worlds poor, mainly loans and savings and increasingly other products like. Validate your accessory collection with confidence with our early consumer validated s. Prospects in the retail and consumer goods sector in ten.
Despite its growth rate, only a few qsrs thrive while consumer trends in nigeria s quick service restaurants industry. Looking forward, we estimate consumer spending in nigeria to stand at 10102421. Micronedtriodos facet trends in microfinance 1 2010 2015 trends in microfinance 2010 2015 1 introduction microfinance is the practice of providing small scale financial services to the worlds poor, mainly loans and savings and increasingly other products like insurance and money transfer. From trainees to csuite, well connect your team with the latest trends, innovations and shifts in.
Publishing trends is an incisive monthly newsletter that provides news and opinion on the rapidly changing world of book publishing in all its forms. Nigeria statistics consumer lifestyles in nigeria nigeria country briefings future demographics. By 2025, almost half of africans will be living in cities. With more than 900 million consumers, the continent of africa is one of the. Sep 11, 2016 these consumer rights are fully backed by law as provided for in the consumer protection council act, under chapter c25, laws of the federation of nigeria 2004. In the coming years, retail sales will become an even bigger part of nigeria s gdp.
Exposure of consumer pii records in the united states increased 126% year over year from 2017 to 2018. These trends are whats happening now in the industry, and these new companies are. Consumerfacing industries have quietly grown into a significant economic force in africas most populous nation. The world bank has been consistent on the topical issue and had in the past collaborated. Download all the latest market reports you need on the consumer electronics industry in nigeria. Tiger nuts market global industry analysis, size, share.
In the coming years, retail sales will become an even bigger part of nigerias gdp. Mar 03, 2020 graph and download economic data for inflation, consumer prices for nigeria fpcpitotlzgnga from 1960 to 2019 about nigeria, consumer, cpi, inflation, price index, price, and indexes. Though nigeria is no longer a major exporter, due to local consumer boom, it is still a major producer of many agricultural products, including. Global economic prospects examines trends for the world economy and how they affect developing countries. Nigeria has 19 million head of cattle, the largest in africa. Read the problems and prospects of book publishing in nigeria. The visionary firms also realize that the next trend of customer. Around 50% of rural households in nigeria, tanzania and mali have a family member. Nigeria has only oneenglishbut nigerians speak more than 500 local languages. Consumer 2020 presentation at your own event or business. Consumer electronics industry in nigeria market research. This page provides nigeria inflation rate actual values, historical data, forecast. The report includes countryspecific threeyear forecasts for major macroeconomic indicators, including commodity and financial markets. Mention the words nigeria and economy and theres a.
British influence and control over what would become nigeria and africas most populous country grew through the 19th century. As well as an important food security crop, it is an essential cash crop for it is mainly smallscale producers who commonly sell 80 per cent of total production and consume. Nigeria consumer price index cpi 19952020 data 2021. Book an expert from the future laboratory to deliver all of the key insights from our global futures forum. Includes comprehensive data and analysis, tables and charts, with fiveyear forecasts. Our unique perspective takes into account the latest economic and political developments of nigeria to give you a deeper understanding of what these trends mean for your business. Starting with my first book, why people buy things they dont need, ive written eight others. This has sparked the interest of multinational corporations mncs looking for investment opportunities in africa, allowing for nigeria to open their economy to international players. These trends are whats happening now in the industry, and these new companies are the ones exploiting. Ssa has 12% of the worlds population and only 2% of world gdp. Northwest business and entrepreneurship development.
The study is descriptive and data sourced from secondary sources. I brentt lilllllll nigerian consumer trends my a 000 foodie nation the foodie revolution has hit nigeria and we have the agbalumo sorbet to prove it. Trendwatching consumer trends and insights from around. Track consumer goods sector and subsector performance data, identify market movers and the latest industry news and trends. Rapid urbanization will greatly expand the consumer class with disposable incomes, the authors predict, which will lead to a massive increase in business and consumer spending. For the 2020 edition of the foodservice trends book, we have looked. The business trends shaping africa in 2019 and beyond cnn. Issues like poor financing, government regulation, poor reading culture, piracy and dearth of expertise were interrogated.
Nigeria consumer goods and retail service offers analysis, data and forecasts from the eiu to support industry executives decisionmaking. From exploring the impact of retail in our economy to telling the stories of the 42 million americans that make up the industry, nrf highlights industry insights, data and trends through our blog, podcast, video, live events and original research. Pdf the relevance of ecommerce in nigeria researchgate. The economy shifted into a higher gear in the final quarter of last year, with annual gdp growth accelerating from 2. Mega trends are transformative, global forces that define the future world with their far reaching. Nigeria consumption economic growth quickens to over fouryear high in q4 2019. The most influential megatrends set to shape the world through 2030, identified by euromonitor international, help businesses better anticipate market developments and lead change for their industries. Nigeria is the continents leading consumer of rice, one of the largest producers of rice in africa and simultaneously one of the largest rice importers in the world. Purchase the consumer lifestyles in nigeria consumer lifestyle report as part of our economies and consumers market research for july 2016.
Nigeria consumer trends pma research and development march 12, 2014. Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in nigeria. It involves an exchange of data and is a reflection of trust. Learn how versus can help you win in the african market with. The beauty industry has seen explosive growth, especially among young, independent brands. Consumer behaviour in nigeria has revealed some interesting unique traits about the most lucrative market in africa, a research by nielsen, worlds leading market research company, has shown.
In the longterm, the nigeria consumer spending is projected to trend around 9964944. It is ranked as the 27thlargest economy in the world in terms of nominal gdp, and the 22ndlargest in terms of purchasing power parity. The study examines the problems of book publishing industry in nigeria as books are effective medium of communication for intellectualism. With a global environment of rapid change and constant innovation, it is no surprise that consumers lifestyles are adapting quickly. Nigeria consumer goods and retail analysis and data from the eiu. Getting the latest information first remains our pride. Applying marketing concepts to book publishing in nigeria nkechi. The last couple of months have seen the release of some illuminating market data and a flurry of informative media articles.
The book sold more than 250 copies in less than 3 months of publishing. Nigeria air conditioner market 2016 2022 bharat book bureau. Consumer facing industries have quietly grown into a significant economic force in africas most populous nation. Euromonitor internationals latest global consumer trends survey data reveals a multitude of information about the 2017 consumer. Analysis of the consumer trends in the market is an ongoing area of interest for brands, financial institutions, and media agencies, so geopoll conducted a recent study to gather uptodate insights about nigerian consumers, ecommerce spending, and mobile money in the lead up to the holiday shopping season. Globally, consumer protection is a mainstream topic on the front burner of many prominent organizations.
Buoyed by social apps such as instagram, consumers are getting more creative about their food and are not afraid to show it. In the 2020 retail trends outlook, we explore convenience, what it means today, and how retailers can position themselves to take on the challenge in the year ahead. I think mahajan is right to point out the positive trends in the african market, but. Inflation, consumer prices for nigeria fpcpitotlzgnga. Our 2020 nigeria report include trends, statistics, opportunities, sales data, market share, segmentation projections on the consumer goods market. Nigerian consumers have appetite for unique, quality products. And forwardthinking retailers are setting high expectations for rest of the industry. Publishing trends news, opinions, and stats in the changing. Consumer lifestyles in nigeria market research report. In nigeria, which is known as the giant of africa in part because one out of every four africans is nigerian, the trend toward a more prosperous consumer class.
Euromonitor international is the leading provider of strategic market research reports. The 8 consumer rights of every nigerian nigeria consumers. The sector accounts for about 18% of gdp and almost onethird of employment. Insights latest consumer insights and trends nielsen. This page provides nigeria consumer price index cpi actual values, historical data, forecast, chart, statistics, economic calendar and news.
Worlds top global mega trends to 2025 and implications to. It is estimated that by 2050, nigeria will be the third most populous nation in. A good trend is that elhi textbooks in nigeria are becoming more attractive and are replete with. Book marketing and publishing in nigeria leaves a lot to. Problems and prospects of book publishing in nigeria. Patterns and trends terrorism, security, and computation taft, patricia, haken, nate on. Publishing trends news, opinions, and stats in the. Nigerias sustained high population growth rate will continue for the foreseeable future because of population momentum and its high birth rate. Nigeria consumer trends produce marketing association.
Nigeria air conditioner market 2016 2022 by bharat book. Africa nigeria the world factbook central intelligence agency. Overview and macrofinancial environment may 2000 financial sector unit economic management and social policy department africa region document of the world bank. The economy of nigeria is a middleincome, mixed economy and emerging market, with expanding manufacturing, financial, service, communications, technology and entertainment sectors. The population is very young with a median age of 17. Trends traveler statistics ecoconscious consumers travel more frequently than the average consumer. Click here to instantly access all the reports, in one place. Bringing to market new products that align with emerging consumer trends in a timely manner is difficult for many food and beverage companies as the. During 2009, nearly 76% took at least two vacations away from home and 22% took five to eight vacations during that time. Tax exemption for nonprofit organisations is not absolute. Strategy toward subsaharan africa, under which the united states will pursue four objectives in the region. Mention the words nigeria and economy and theres a good chance youll conjure up images.
Nigeria s organised fast food industry is currently estimated at n250 billion according to the association of fast food confectioners of nigeria affcon and has grown at an annual rate of 10% over the years. Understand new global and regional consumer trends and. Nigerias population is projected to grow from more than 186 million people in 2016 to 392 million in 2050, becoming the worlds fourth most populous country. Book publishing in nigeria has seen some development.
Our insights delve into consumer trends, behaviors and activities, giving brands, publishers, marketers and agencies the inside track on how to engage with people across screens, stores and platforms. Read all the latest news, breaking stories, top headlines, opinion, pictures and videos from nigeria and the world on today. The growing demand for healthy, plantbased snacks among consumers has fuelled the growth of tiger nuts in recent years. Emerging consumer lifestyles in nigeria 11 th november, 2014 this report presents a detailed picture of the key factors driving changes in consumer lifestyles in nigeria, from demographic changes, income, urbanization, household structures, through to access to services, household assets, media uptake and the growth of the middle class and. African consumers are already accustomed to informal points of sale such as market.
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